Performance Analytics
Can you prove which piece of content drove your last ten leads?
Performance Analytics sets up the dashboards and attribution models that connect your content output to real business outcomes — not just page views.
Numbers that tell you what to do next
Publishing consistently is step one. Knowing which of your content is actually working — and doubling down on it — is step two. Without the right analytics setup, most content teams make decisions based on gut feel or the metrics that are easiest to see (page views, social likes) rather than the ones that matter (time on page, scroll depth, lead form completions, assisted conversions). Pandallumen's Performance Analytics engagement builds a custom reporting stack tailored to your content goals. We configure Google Analytics 4, Google Search Console, and optionally a Looker Studio dashboard that pulls everything into one place, with automated weekly email summaries your leadership team can actually read and act on.
Inside the analytics setup
Configured tools, custom reports, and a team that knows how to read them.
GA4 and Search Console setup
We audit your existing tracking, fix broken event configurations, and ensure that the content-specific events — scroll depth, CTA clicks, form submissions — are captured cleanly and attributed correctly.
Looker Studio content dashboard
A single dashboard that shows weekly traffic by article, keyword ranking movement, click-through rates from search, and lead attribution — filtered by content category, author, or date range on demand.
Monthly performance review template
A structured template your team fills in monthly to compare output volume against traffic, engagement, and lead metrics, making it straightforward to justify your content budget to stakeholders.
Dashboard training session
We run a live one-hour session teaching your team how to read the reports, which metrics to act on, and how to interpret drops or spikes without jumping to the wrong conclusion.
What analytics alone can't tell you
Analytics shows you what happened; it can't tell you what to do about it without strategic context. The dashboards we build are most powerful when they feed back into an active editorial strategy — which is why we recommend running Performance Analytics alongside, or immediately after, an Editorial Strategy engagement. Analytics also doesn't manage your paid distribution or your SEO technical audit; those are separate disciplines. If your site has significant technical SEO issues, those should be addressed before we configure your content performance dashboards, or the data will reflect a broken foundation rather than your content's true potential.
Start making content decisions backed by real numbers
Book a free call and we'll run a quick audit of your current analytics setup to show you exactly what's missing.