Editorial Strategy
Does your content actually address what your audience is searching for?
Our Editorial Strategy service gives you a data-grounded, 90-day content roadmap built around real audience intent and your specific business objectives.
Strategy before a single word is written
Most content teams start writing before they've answered the questions that determine whether the content will actually perform: Who is reading this? What are they trying to solve? Where does this piece sit in the buyer journey? And what happens after they read it? Pandallumen's editorial strategy engagement starts with a deep audit of your existing content, your competitors' gaps, and keyword demand across your sector in Kenya. We then build a 90-day editorial calendar — topic by topic, channel by channel — with each entry including a stated business goal, a target search intent, a recommended format, and a brief distribution plan. You receive a living document your team can execute without us in the room.
What you get from this engagement
Concrete deliverables, not slide decks full of theory.
Full content audit
We review everything you've published and score each piece for relevance, quality, and SEO performance, identifying what to update, repurpose, or retire before you invest in new production.
90-day editorial calendar
A topic-level plan for the next three months, complete with target keywords, recommended format (article, video, infographic), and the channel where each piece will live.
Brief templates for every topic
Each calendar entry comes with a one-page brief your writers can follow, covering angle, word count, key sources, SEO requirements, and the call-to-action the piece should carry.
Distribution plan per piece
We map out where each piece goes after publishing — organic search, LinkedIn, WhatsApp business groups, email list — so your team knows the plan before the article is even drafted.
What this service doesn't cover
Editorial strategy defines what to create and why. It does not include the creation of the content itself, the technical setup of any publishing platform, or the management of your social media channels on an ongoing basis. If you need writing, design, or channel management as well, our Content Pipeline Design service is the natural next step. Results also depend on your team executing the calendar consistently — a strategy document is only as powerful as the team that runs it.
Ready to stop guessing and start publishing with purpose?
Book a free discovery call and we'll show you exactly how we'd approach your editorial strategy.